Email Marketing Campaigns
Email marketing is a very effective way to reach your customers.
It will also help you increase the traffic to your website and
improve sales. How do you develop an effective email marketing
campaign? After all, what you send to your customers is very
important. If it isnít well designed or professional looking the
results could be damaging to your business instead of beneficial.
The first part of the email marketing campaign needs to include
your goals. What do you expect to achieve from your email
marketing campaign? Who do you want to reach? You should also
decide what type of marketing you are going to do. Will it be
random discounts and promotions, seasonal, or will you be
sending a regular newsletter? Next you will need to do some
research. Do you know the email marketing laws? What are the
current market trends? How are you going to make your email
marketing campaign more appealing than that of the competition?
You have to have these goals clearly defined and outlined.
Otherwise your will just spin your wheels while developing your
email marketing campaign.
Email Marketing Strategies
Since the goals of every business are very different, the
strategies they use in email marketing will also be very
different. While this gives each business the ability to be
creative an unique in developing their marketing campaign, it
also makes it difficult because there are no clear cut answers.
If you arenít skilled in developing email marketing campaigns
you will need to purchase email marketing software or hire an
email marketing consultant.
Email Marketing with Relevant Information
How well do you know your customer? I hope well because this is
a very important part of developing an effective email marketing
campaign. You have to be able to address your key audience by
providing them with relevant information. If they arenít
interested in what you have to say then it doesnít matter how
many emails you manage to send out.
Email Marketing Campaign – Check It Out Before Sending!
Once you have decided on your email marketing campaign you may
think you are ready to hit the send button, but hold on just a
little bit longer. Make sure everything in the email is spelled
correctly and grammatically correct. Nothing looks more
unprofessional than an email marketing campaign will errors.
They will stick out like a sore thumb. Remember to test the
effectiveness of the email on the various email service
providers as they all have variations. You will be disappointed
to discover that subscribers to a particular service werenít
able to open your email for it to read properly.
Email Marketing Campaign – Use a Dead Line!
Make sure the subject line of your email is clear and effective.
This will help your email marketing campaign to get past the
various spam filters and virus protectors. Many researchers of
email marketing believe the subject line will make or break the
readers decision to open your email. Make sure you personalize
the email and address it to the consumer rather than a broad
introduction. You will want to attach a clear expiration date to
your email marketing promotion. Nothing motivates the consumer
than having a deadline. They don´t want to miss out on the
opportunity to take advantage of what you are offering.
To Your Success,
Email marketing is a great opportunity for you to communicate
with your customers and to promote your business. It is very
important that you take the time to set your goals and to know
the market before you develop your email marketing campaign.
This will ensure it is successful. While you want your email
marketing strategy to be unique and creative you need to keep
the wants and needs of the customer in mind. You can choose to
develop your email marketing strategy on your own, using
software, or by hiring a consultant. Getting your email to the
consumer is only half of the battle. You will have to work hard
to make it very appealing and get the
Traffic Through a Squeeze Page
Have you heard of a squeeze page before? If you are like many
other internet users, you haven´t. If you are trying to make
money, through selling an affiliate product or service, you are
advised to examine squeeze page s. After giving it a close
examination, you will see that there are a number of different
ways that squeeze pages can help you.
When it comes to squeeze page s, you will find that they have a
number of different definitions. In fact, it is sometimes
difficult to pin down the exact meaning of a squeeze page.
Although there are some variations, all squeeze page s, no matter
how they are defined, have the same goal. That goal it to help
you get the names and email address of internet users; internet
users that you can then send emails or newsletters to. If
properly executed, a squeeze page, which allows you to create an
email list, will not only increase the amount of traffic that
your website sees, but it may also increase the amount of
affiliate sales you make.
Different Definitions for a Squeeze Page
As it was stated above, there are a number of different
definitions for a squeeze page. There are many professional who
believe that squeeze page s are simply a page where you have a
small form that your visitors can fill out. Many times, the
only information asked for is a first name and an email address.
Once an internet user provides you with that information, you
can then send regular emails or newsletters, whichever you
Info on a Squeeze Page?
While many squeeze pages have nothing on them, there are many
professionals who feel that you should provide a little bit of
information. This is fine to do, but you want to be carefully
with providing too much information or making your information
appears as if it spam. For instance, if you are running a
website that is centered on caring for your pets and the
affiliate products that you are selling are pet related, you may
want to write a little bit of information on pet care. However,
when doing so, you do not want to promote your products now.
Providing too much information may not only make it so your
visitors donít need to signup for your email alerts, but it may
also discourage them from doing so.
Reason To Sign Up Through a Squeeze Page
There are also many professional who feel that you need to give
visitors a reason to sign up for your newsletters or email
alerts, like an incentive. The decision as to whether or not
you want to offer an incentive is yours to make, but it is
important to note that incentive have a positive track record.
As an incentive, you may want to give you customers something
free, such as en e-book. Keeping with example mentioned above,
you may want to offer visitors are free e-book on pets, just for
providing you with their name and email address. In most cases,
this approach works wonders. It is a known fact that everyone
loves free stuff, especially if it is something that they could
Why Having a Squeeze Page?
Now that you know exactly what squeeze page s are or what they
can be considered, you may be wondering exactly why you should
have one. As previously mentioned, internet users provide you
with their names and email addresses on squeeze page s. Sending
unsolicited emails can be considered spam and you may also be
reprimanded by your web hosting company, your email provider, or
even your affiliate programs. When an internet user actually
provides you with their contact information, your email contact
is no longer considered spam. In fact, you can send emails or
newsletters to the individuals in question, as often as you
would like. This is when you could then take the opportunity to
promote the affiliate products that you are helping to sell.
Developing a squeeze page is relatively easy to do, especially
if you have some web design experience. If you are unfamiliar
with web design, you should still be able to create your own
squeeze page, with assistance from a site building program or a
professional web designer. If you would like to be able to
promote your websites and your affiliate products as often as
you would like, you are urged to create yourself a squeeze page
To your success,
P.S. A squeeze page can take only a few minutes to set up, but
you may be reaping the benefits for years to come.
Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don’t have the room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time etc. You could outsource accounting, secretarial tasks , factory help, computer training, web design etc. Below are ways to use outsoursing to beat your competition.
Outsourcing – Save time
By outsourcing part of your workload you can save time and spend more time concentrating on beating your competition.
- you won’t have to take time training new employees
- you won’t have to do time consuming tasks like adding on new equipment
- you won’t have to learn a new software program or other equipment
- you won’t have to interview employee candidates
- you won’t have to fill out all the complicated employee paper work like tax forms, scheduling, retirement plans etc.
By outsourcing part of your workload you can save money and spend more money on marketing or advertising to beat your competition.
- you won’t have to buy extra office and other equipment
- you won’t have to buy extra office or work space
- you won’t have spend money on employee costs like; taxes, medical, vacation time, holidays, workers comp., unemployment costs etc. (these may vary by which country you do business)
Outsourcing – Many Other Ways
There are many other ways outsourcing can help you beat your competition. Here are a few more:
- the extra help can help you complete and deliver orders faster
- you could expand your market share by becoming the middleman and offering your subcontractors services or products
- you could end up getting orders from your subcontractors
- it will allow your business to take on extra or large orders
Ten Reasons Why People Don’t Buy From You
* You don’t make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won’t sell their e-mail address
and all their information will be kept confidential.
* You don’t make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don’t list any
testimonials or guarantees included in your ad.
* You don’t remind people to come back and visit.
People usually don’t purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.
* You don’t let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
“About Us” on your web site. Include your business
history, profile of employees, contact information etc.
* You don’t give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
* You don’t make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.
* You don’t let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you’re selling.
* You don’t attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.
* You don’t test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
Urgency To Buy
* You don’t give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.
Multiply Your Sales Ten Ways
When you make your first sale, follow-up with the
customer. The money is always in the follow up!
You could follow-up with a “thank you”
email and include an advertisement for other products
you sell. You could follow-up every few months.
You could upsell to your customers. When they’re
at your order page, tell them about a few extra related
products you have for sale. You will be surprised how
often you can make extrta cash this way.
They could just add it to their original order.
Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.
Joining An Afiliate Program
When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.
Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.
You could cross promote your product with other
businesses’ products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.
When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.
Sell gift certificates for your products. You’ll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.
Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.
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tomorrow night (tuesday Oct 15th) we’re going to have a live training webinar (or hangout) on the topic of exponentially increasing your email open and click-through rates.
This training is open to all my subscribers and all Website visitors.
NOTE: There will be nothing for sale.
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I´ll post Time and the LINK tomorrow. The webinar will probably be around 9 pm eastern
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